"A richly detailed world full of thought-provoking tech. Straus's imagination and deft storytelling shine in this impressive debut!"

-Jason M. Hough, New York Times Bestselling author

about sarena

Sarena Straus is a multi award-winning author. She writes novels for the curious and adventurous, for people who are intrigued by a “what happens if,” scenario, and who like to explore the outcomes. In addition to novels, Sarena has published numerous legal articles and works of poetry. She's also been an editor for a legal magazine and a tv and radio criminal case commenter.

Finalist: IBPA Benjamin Franklin Awards - Best Audiobook - Fiction

2023 Independent Press Awards Distinguished Favorite

Winner: Literary Titan Gold Award

First Place Winner: Firebird Book Awards for Dystopic Fiction

Finalist for the 2022 American Writing Awards for Science Fiction


about reinception

A corporation’s immensely popular mind technology is eradicating socially unacceptable behavior in 2126 New York City. When a college student and a government-labeled terrorist discover the truth of what’s happening inside people’s heads, they fight to preserve their free will and the future.

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What If?

ReInception was born from a simple question:  What if we had the technology to modify human behavior?

Of course, initially, the technology would be used for a noble cause:  A father trying to spare other parents the pain of losing a child to addiction, for example. But human nature being what it is, we won’t stop there. We’ll go too far.

Advanced Praise for ReInception

"A richly detailed world full of thought-provoking tech. Straus's imagination and deft storytelling shine in this impressive debut!"

-Jason M. Hough, New York Times Bestselling author

Praise for ReInception

New York is richly rendered as a combination of technological Utopia, and a creeping wilderness reclaiming the grid. Special attention was paid to modes of speech and keeping language living, with different groups of characters, particularly the outcast Prole, having their own unique dialect.

Great science fiction extrapolates technology and the impact on potential future society. Reinception checks all the boxes in an engrossing and exciting dystopic tale. It draws on many threads of current concerns, climate change, genetic manipulation, class and gender stereotypes and more all rolled into a thrilling narrative with twists and turns.


ReInception...presents a technological world in which our habits and our personalities change through the use of, and advances in, transcranial magnetic stimulation (TMS). This all sounds great. Stop smoking, quit drinking, lose weight, and control a gambling addiction by TMS. But it’s too good to be true when its creators turn the technology to a more sinister purpose.

-Savage Planets

This is a remarkable book. Brilliant, gripping, endlessly creative.

--Amazon Best-Selling Author of City Dark, Roger Canaff


also by sarena

Bronx D.A.: True Stories from the Sex Crimes and Domestic Violence Unit

Sarena Straus was a prosecutor in the Office of the Bronx District Attorney's office, one of approximately 400 Assistant District Attorneys working in the midst of an area of America with the highest crime and poverty rates. This book is about her experiences in combating crimes against women and children during a three-year stint with the Domestic Violence and Sex Crimes Unit, mostly prosecuting sex crimes against children. The literal and emotional battles, both won and lost, eventually destroyed her.

Latest Blog Post

What If Creators Turn Against Their Creations?

At the heart of ReInception is a creator who invents a technology to help people, but comes to regret his invention when it’s put to unintended use. In the way that life often imitates Science Fiction, Dr. Geoffrey Hinton, who built a neural net in 2012, recently quit his job with Google and now speaks…

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Progress Bars

  • ReInception Book 2: First Draft

  • Assimilation Final Edits

  • Three Kinds of Love - Rewriting

  • The Town (Working Title) - First Draft